The development and adoption of NCT are occurring at a rapid speed. So fast that our traditional media technologies are on the verge of being eliminated. You don’t agree? Well take some time to examine your surrounding. You may find that your handphone is next to you and your computer or laptop is right in front of you as read my blog. Before you were reading my blog, you were probably reading some news from Yahoo!News, or even enjoying Hong Kong dramas from some website. You may be even listening to podcasts from YouTube.
These are some forms of NCT. The modern generation’s reliance on NCT has become so strong that sometimes we joke about not being able to live without them. Wait. Is that a joke or the truth?
Since the emergence the Internet (considered as first few break-throughs in technology and ‘pioneer NCT’), there has been huge observable changes of how NCT has influenced our daily lives.
1) Cable and multi-channel media technologies created the provision of new media products – this is reflected in the increase in production of greater numbers of television programmes varied genres.
2) Firbre-optics and satellites improved the speed and extent of data transmission and distribution – this has allowed us to enjoy live telecasts of football matches during the 2010 FIFA World Cup from Africa.
See, another advantage of NCT:
3) Increase in the quantity and quality of media received by consumers – we can now watch 3D and HD movies from our cinemas.
So how is this a threat to the traditional forms of media?
Well, due to prevalence of NCT, the demand of traditional media products have dipped by a significant number. This is because NCT provides us with new ways to communicate and access information, they also encompass the functions of these traditional media products. For example, the rise of iPhones have reduced people’s reliance on cell phones, radios, computer as it incorporates all functions that these electronic devises contain into a simple gadget.
Another good example I would like to share would be Starhub TV – their incorporation of games, internet and many interesting features into their TV:
Do the traditional forms of media just ‘sit and rot’?
Well, some may eventually be redundant in the near future, but there are signs that others are attempting to ‘regain their authority’. Like, The Straits Times. From our everyday newspapers, it has found its place on the Internet, iPhones and even our social networking websites. It is one successful example that has discovered ways to adapt and maintain its position in Singapore’s media industry in the new world where NCT prevails. This spirit of remaining competitive today is the key to survival in this ever-changing world.
Do you still refer to traditional forms of media? Or are have you grown (over)dependent to NCT? Do share you thoughts! 🙂